Company News, Marketing News

Hair’s the Thing

Consumers are in a lather over Gillette and Nike ads.

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By: TOM BRANNA

Editor

Who knew body hair was such a touchstone for controversy? Earlier this year, Gillette's “We Believe: The Best Men Can Be,” created an uproar for suggesting that guys should take a stand against bullying and sexual harassment. Instead of looking in the mirror, some men started pointing fingers and posting a lot of thumbs down on social media. Initially, the spot did its job and there was plenty of recall after the ad ran on television.  But a couple of months later and with ...

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